Today I am studying the first lecture of the Coursera course Understanding Media by Understanding Google. Some interesting thoughts by Jeff Jarvis on Google and new media, distilled in 2009, but they are still relevant for thinking about the future of media. Find the rest of the post here.
“The mass market is dead, replaced by the mass of niches.”
“We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.”
“Enabling customers to collaborate with you—in creating, distributing, marketing, and supporting products—is what creates a premium in today’s market.”
“The most successful enterprises today are networks—which extract as little value as possible so they can grow as big as possible—and the platforms on which those networks are built.”
A long time ago, I spent a lot of time building websites from scratch using HTML, CSS and some basic PHP commands. A few weeks ago I discovered Codecademy and decided to try it out. After almost 8 years, my knowledge got a bit rusty and I needed a refresher course. I started with the HTML & CSS course.
The interface of the website is beautiful and (not unimportant!) very easy to work with. On the left side, there is a bar with explanations, examples and an assignment. In the middle you input your code and on the right you will see the output of your code in a separate screen. The latter is especially exciting as you can directly see what the effects of certain commands are. This is really great for beginners, I imagine.
I can really recommend the HTML & CSS course, especially for beginners who would like a little web literacy. A little knowledge of HTML can go a long way!